Hi I'm Krysta Lee!

In 2018 I traded my government pension for my passion and went all in on my photography business over 12 years. I was basically balancing 2 full-time jobs at that point and got burnt out. One of them had to go, it was the easiest, yet the toughest decision of my life. Most people would have looked at it as a choice between a long-term career with stability and benefits, or un-dependable full-time entrepreneurship with a high chance of failure. 

​

I looked at it as a confined box with golden hand-cuffs vs living my best life filled with passion and where there is no ceiling or walls. So after a decade of doing both, I quit and went all-in on my photography business.

BEST. DECISION. EVER.

​

I often think to myself, why didn't I take this step sooner. Honestly, I believe it's because I wasn't ready yet. I needed to learn more and I needed to believe in myself. I am a gold star keener who always sees a project through to success. I love the satisfaction of overachieving. Ya, I'm a bit of a brown noser, but I'm working on that.

The thing is, once I realized that I could put that energy into doing what I love and find success, I knew that there was no chance of failing for me. Just as I know, when time's get rough, like during COVID, there's always another way. I have and will always be an entrepreneur, when it's in you, there's no getting rid of it. It's a part of your DNA.

​

So that brings me to now.

​

As entrepreneurs, COVID forced us to look at our businesses differently. Just before it hit, I had rebranded to be exclusively a Wedding Photographer with my brand Loverly Weddings. It was very successful and my 2020 was fully booked. But all of that changed with COVID, however, we still managed to have a very good year despite everything. It did however force me to look at pivoting back to offering other services like family, lifestyle, and business branding imagery. I'm actually really happy that I did as it's brought on so many new opportunities and built up my relationships with my clients.

​

A big part of who I am and what brings me joy is serving others. It literally fills my cup whenever I can be of service to someone else. So I created some branches in the Loverly Brand and decided to put everything under one umbrella, The Loverly™ Co!

This gives me so much opportunity to expand my services and to serve a more diverse group of clients! Whatever I'm working on, you know there is a tone of passion and enthusiasm behind it. I have built my life around only doing things that light my soul on fire. I can't wait to see what comes next! 

​